OWAY Curl Priming Cream

$48.00

A deeply hydrating curl cream that defines, softens, and controls frizz for wavy to curly hair. Powered by a moisture-binding bioferment extract to enhance curl structure, marula oil and upcycled olive extract to nourish and add slip, and biodynamic California poppy to strengthen elasticity. Delivers soft, bouncy, well-defined curls without weight, stiffness, or crunch.

A deeply hydrating curl cream that defines, softens, and controls frizz for wavy to curly hair. Powered by a moisture-binding bioferment extract to enhance curl structure, marula oil and upcycled olive extract to nourish and add slip, and biodynamic California poppy to strengthen elasticity. Delivers soft, bouncy, well-defined curls without weight, stiffness, or crunch.

Benefits

Bioferment complex locks in moisture to enhance curl definition
Tames frizz while improving bounce and elasticity
Lightweight hydration that won’t weigh down or create crunch
Leaves curls soft, touchable, and full of lasting movement

How to use

On wet hair, apply the cream from mid-lengths to ends, distributing evenly. Style as desired. Ideal for air drying or using a diffuser to enhance natural texture and definition.